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"Ghetto Pop Life"
Danger Mouse & Jemini
from Ghetto Pop Life, released 2003 on Lex Records. |
On the subject of losing, Jemini, the MC of this two-turntables-and-a-microphone duo, knows well what the last song sings about. In the past several years, as hip-hop becomes as wide and dense as any other genre, complete with its own forgotten label casualties, Jemini was just one of the many. Like KMD and Del, Jemini was another MC bought up by the major labels only to have his record shelved indefinitely by the changing tastes for garage-rock and gun oil-flavored rap. This song is natural flavors, bitter soda. Brought back by the numerous independent hip hop labels that cropped up over the past six years, Jemini crafts a song that would've gotten him radio play so many years back. Starting with a swelling tabernacle choir belting about the satisfaction of women, sex and endless ammunition, then goes into a heavy drum loop. Repeating what the choir settled for the crowd, he runs line after line of ghetto rock clichés concerning robbery, weapons and women, only after each one he yells “What?” not to be tough, but as in, “is this what you wanted?” It is the song that Tab Cola would try if anyone would let it back on the store shelves again. If only there was life after the pop aftertaste. If only there were a way to target market middle-class white kids …
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